Communicating complexity, simply
With every new project we ask: how do we communicate this in the simplest possible way? How we get to this point shifts depending on the kind of client, but at a time when so many audiences are sharing online at a fast pace, the academic sector are looking to take their ideas out of long proposal documents or reports and make them more accessible.
We were recently approached with a brief that really put into practice our ‘say less’ mantra. The brief was to visualise two aspects of a new initiative; a top level overview of how the stakeholders involved would work together, and a detailed breakdown of how service users will benefit in practice.
The project spanned local communities in Africa to global funders, and the many layers of data and communication streams that go between to provide health and education services. The proposed initiative is going to pull together six organisations working in relevant areas to streamline these connections and improve services for women, families and children.
With briefs of this nature we try to become temporary experts, first becoming immersed in the project by understanding the complexities. We unpick written proposals and quiz clients on the smallest details to the wider contextual issues. Then we take a step back and think; who is the audience? What will make them get it? What can we take away? These questions throw up new ways of thinking and we are able to return visuals that help clients who have become very close to a project see their ideas in a fresh light. Our strength is asking the right questions and proposing new ways of communicating to audiences outside of traditional academic industries.
A few example visualisations we've worked on...
Everyone Counts Initiative - World Vision, CARE & Kwantu
Participate programme, Institute of Development Studies
Amplify Northern Ireland, Young Foundation