05creative

Raising awareness for Kingston Hospital’s Dementia friendly wards

After spotting our wall graphics project for RNOH, Kingston Hospital Charity approached 05creative to help them raise the profile of their latest fundraising campaign: raise £750,000 to transform dementia care in Kingston and beyond

Creating an identity within an identity

The challenge was to give the Dementia Appeal its own identity so it could retain a presence in its audience’s mind. We had to do this in a way that supported the overall Kingston Hospital Charity (KHC) identity.

The final approach incorporates the ‘heart’ element of the KHC logo within overlaying petals of the symbolic forget-me-not flower. The overlaying elements represent the layers of complexity around the cause. The design can act as a template for subsequent appeals.

Kingston hospital charity logo system & dementia event



RNOH Graphic

RNOH

Interior Wall Graphics