We worked on a total brand overhaul for Parks Lettings with the aim of targeting a higher value, longer term market away from student lets. The new identity transformed Parks’ high street presence, highlighting their established position in the industry and inspiring confidence in prospective landlords and tenants.

High street visibility is improved with a loud and proud shop front

The brand development process helped the team clarify their position in the competitive property market of Brighton & Hove and align internal values with how to communicate externally. Our approach is to bring in voices from all levels of the team which results in a collective understanding of how the brand should be perceived, leading to a cohesive, consistent presence customers can trust.

Every touchpoint is an opportunity to reinforce the brand identity so, working closely with suppliers, we applied the new branding every detail from custom vehicle wraps to interior refurbishment to marketing outputs. The new website offers a lightweight, engaging experience for visitors while the updated CRM integration works hard behind-the-scenes, enabling the team to spend less time on paperwork.

Chris and his team at 05creative* have successfully created a new and vibrant brand for Parks residential. This has resulted in Parks attracting an excellent calibre of property instructions and professional clients to our established business.

Graham Jasper

Managing Director – Parks Residential

Expertise
  • Brand positioning
  • Brand strategy
  • Discovery workshops
  • Understanding & analysis
  • Brand guidelines
  • Brand identity
  • Environment & event branding
  • Logo design
  • Stationery
  • Website design
  • Campaigns & marketing
  • Website development
  • Installation support