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Google Analytics

We use Google Analytics to understand our audience and see how many visitors we get to our website. Our Google Analytics is set to anonymise all data so does not record any personal information (such as IP addresses).

Some of the data collected by Google Analytics includes:

  • Time of visit, pages visited, and time spent on each page of the webpages
  • Referring site details (the URI of the link you came through to arrive at this site)
  • Type of web browser
  • Type of operating system (OS)
  • Screen resolution

Data collected is subject to change by Google, for the latest information view their up-to-date list.


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The workshop allowed a guided open and honest conversation about the business — its highs and lows, positives and negatives, and overall, why we are doing it and what we want from it, both for us and our customers! It opened up new discussions and was a very productive, insightful session.

Rosie Joyce

Manager – Down to Earth