Beginning with a workshop to examine their values, we explored how their external messaging could be aligned with their current goals.
As a result of our workshop, Global Dialogue realised that to communicate the real impact of their work, the brand identity as a whole needed to change.
The new identity portrays a sense of care and collaboration with its cradling forms and strategic focus through the lens-like icon. An extended colour palette brings warmth to a previously cool look — while a rich illustration bank celebrates those at the heart of the causes Global Dialogue support.
Flexible guidelines established for the projects incubated by Global Dialogue allow each to maintain its own character whilst sitting comfortably amongst each other.
It was a privilege to work with a team so passionate about these life-changing causes. Our job was to help the client navigate between talking proudly about the impact of their work while remaining sensitive to the subject matter.
Illustration – PositiveNegatives