Touring the space while in the final throes of construction, we pin-pointed key features and design opportunities through safety goggles and face masks.
East Quay is a community centre making an unprecedented impact in a secluded Somerset fishing town. The team behind this project wanted striking visuals to match the huge personality this space has.
![East Quay Watchet under construction in 2020.](https://05.imgix.net/images/east-quay-watchet-site-visit-overview.jpg?auto=format&crop=focalpoint&domain=05.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1125&ixlib=php-3.3.1&q=100&usm=20&w=2000&s=f6a9a15fb3f68a6f45bcb4d7f42c05ae)
The internal wayfinding works diligently without competing against the building’s playful architecture. Fly-poster style navigation brings a human, grassroots feel to the concrete backdrop.
![Interior signage for East Quay.](https://05.imgix.net/images/east-quay-watchet-site-visit-internal-signage-stairs.jpg?auto=format&crop=focalpoint&domain=05.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1200&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=44fd2b8c68479eadd933c502601d0822)
Internal fly-poster signage installed on the ground floor.
![Exterior signage for East Quay Watchet.](https://05.imgix.net/images/east-quay-watchet-signage-exterior.jpg?auto=format&crop=focalpoint&domain=05.imgix.net&fit=crop&fp-x=0.545&fp-y=0.6411&h=2666&ixlib=php-3.3.1&q=100&usm=20&w=2000&s=4fb7c5b9705030c65b34a5949883ecbf)
Large-scale entrance signs confidently welcome arriving visitors. Photograph by Jim Stephenson.
![Billboard design for East Quay, Watchet.](https://05.imgix.net/images/east-quay-watchet-signage-billboard.jpg?auto=format&crop=focalpoint&domain=05.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1125&ixlib=php-3.3.1&q=100&usm=20&w=2000&s=bd035fbb62e7ba0ec6072d716d9a74b8)
![Entrance signage at East Quay directing visitors to current attractions.](https://05.imgix.net/images/east-quay-site-visit-signage-installation.jpg?auto=format&crop=focalpoint&domain=05.imgix.net&fit=crop&fp-x=0.5907&fp-y=0.4229&h=2666&ixlib=php-3.3.1&q=100&usm=20&w=2000&s=d87c5f20c95eeb7db65b019328c36451)
![East Quay exterior signage.](https://05.imgix.net/images/east-quay-watchet-signage-exterior-closeup-01.jpg?auto=format&crop=focalpoint&domain=05.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=900&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=e4af1ab22d0c9cb641c89e5f8f8a901c)
Signage at the rear greets passing walkers on the South West Coast Path.
The signage looks completely beautiful, thanks so much for all your fantastic work.
Georgie Grant
Director – East Quay
Expertise
- Understanding & analysis
- Environment & event branding
- Content & management
- Installation support
Collaborators
Print and installation – Artworks