Not afraid to be radical, The Social Change Nest’s energy was infectious. We saw it across their innovative services and how they talked about the funders and groups they support. We learned quickly that the brand we created would need to match their energy.
We chose to separate the word nest and give it importance. The weight and size of the font make it feel concrete, providing stability for the text sitting above. The hero colour, Power Pink, immediately sets the tone and positions SCN apart from others in their space. The new logo acknowledges the sister organisation but ensures the two aren’t confused.
Expressions of the bold but accessible brand identity.
A simple pink line becomes a powerful visual device. Representative of SCN, it moves and shifts things into the right place, a catalyst for change.
The headline font, set in all caps, echoes the simplicity and directness of typography seen on protest signs. Meanwhile, an uncomplicated font brings maturity and clarity to information.
Authentic and celebratory photography, sourced from their work to date, is used to bring colour and keep people at the forefront.
Ever evolving to anticipate and shape the landscape, The Social Change Nest needed a website capable of keeping up with them. The design we created prioritises keeping information accessible while bringing in touches of SCN’s personality. Building the website included integration with Hubspot and creating a community resource hub.
As well as reflecting their passion, SCN needed to clearly express their experience and expertise to knowledgeable funders and grassroots groups (who might be new to funding) alike. Copy that addressed both audiences had to strike a balance between the needs of these two distinct audiences.
Tone of voice guidelines make it easier for anyone in the team to sound like The Social Change Nest.
Community resources making use of the verbal identity.
Copywriting – Joe Jeffries
