After three decades of steady growth in the telecommunications industry, Opus wanted to begin the next chapter by taking a fresh look at how they defined their products. Their leadership team asked for our support in updating their product strategy in a way that would set them apart from the competition.

Our continued relationship since rebranding Opus in 2014 meant we started the project knowing the Opus story and their values. We kept those brand values at the forefront of our thinking as we examined their aims within a landscape dramatically changed by COVID.

Their customer partnership approach sees Opus immerse itself within organisations to understand the needs of each customer. This approach became championed in the new name Opus Together.

Working closely with each team across the business, we set about humanising the language used when talking about the products and settle on just six core products.

The result is a product strategy that fully aligns with the brand and a compelling, authentic campaign the sales team can confidently stand behind.

Interviewing the individuals who make this company unique was a significant part of determining where the organisation’s collective strengths lie. Real people with a passion for their work are at the heart of this memorable campaign.

Chris James

Creative Director

05* facilitated discussions that helped us take a step back from the work we’re so close to. We fully embraced their mantra of saying less’ and are excited to move ahead with the new take on what we do.

Mike O’Donnell Jr.

CCO – Opus Technology

Expertise
  • Brand & product naming
  • Brand positioning
  • Brand strategy
  • Discovery workshops
  • Tone of voice
  • Understanding & analysis
  • Environment & event branding
  • Logo design
  • Copywriting
  • Campaigns & marketing
  • Motion & photography
Collaborators

Copywriting – Joe Jeffries