Balancing professionalism and playfulness

Big Egg came to us for support with reflecting on everything to date and navigating the steps to the next phase. Together, through our brand workshop, we shone a light on their strengths, skills and stories. Through those conversations and reflection, the qualities and values that differentiate their approach to film-making became evident.

With a shared understanding and intention throughout, we created a brand strategy to guide decision-making while staying true to themselves as they invest and grow. The new brand identity celebrates their energy, passion for collaboration, and focus on diversity.

The joyful letter arrangement and irregular shapes in the logo convey Big Egg’s passion for inclusivity and sharing unique perspectives.

Movement is a crucial part of how Big Egg express itself. The motion language we developed includes different ways they can bring playfulness and charm to their content.