The circular economy, homelessness and sustainable farming are a handful of subjects Just Economics provide crucial research for. This small but mighty powerhouse of researchers deserved a brand identity that matched the significance of their outputs.

A brand workshop helped the founders voice the values they’d been collectively following for years without acknowledgement. The new identity alludes to these values — close relationships with clients, honest data and a progressive approach — important to Just Economics and increasingly rare in their academic landscape. 

It’s tempting to hide behind your work when the clients themselves are achieving important impact. Having previously struggled with articulating how to differentiate themselves, the new identity has helped Eilís and the team speak with confidence about the strength of their talent and value they bring.


Creative Lead

Infographics created for Instagram.

We continue to support Just Economics with design that gives further impact to their analysis

Detail of deboss finish on Just Economics letterhead.

This branding project comprises brand guidelines, logo, print collateral, website, infographics and report design.

For the website, a bespoke, easy to use CMS allows the Just Economics team to present their work in an engaging way — moving away from lengthy documents that weren’t optimised for an online experience.


Digital Lead

I wanted to say what a pleasure it has been to work with you all and how pleased I am with our new website and identity. It was an especially good experience for me.

Eilís Lawlor

Director – Just Economics

Cover for Just Economics’ Dead Loss report.
Page designs from Just Economics' Dead Loss report.

Pages from salmon farming practices report ’Dead Loss’.

  • Brand positioning
  • Discovery workshops
  • Understanding & analysis
  • Brand guidelines
  • Brand identity
  • Editorial & report design
  • Logo design
  • Stationery
  • Website design
  • Website development
  • Content & management