The brand discovery started with a half-day workshop held on the vineyard. Here, our understanding of the team’s approach to winemaking allowed us to define what H&R valued the most and how they wanted to be remembered by their audiences.
The workshop was a fantastic opportunity for us to take stock — removing ourselves from the business, for just a moment, to see H&R as our customers do.
Ulrich Hoffmann
Chief Winemaker, Owner – Hoffmann & Rathbone
With a new brand strategy in place, we began evolving all of H&R’s communication; website, photography, packaging and social.
Art direction on new photography resulted in a wealth of polished product shots to use across the website and social campaigns with the added bonus of partnering with great local businesses.
The bespoke e‑commerce website is elegant yet joyful and allows for a richer experience for Hoffmann & Rathbone customers.
Design touches include a sophisticated colour palette and bespoke illustration that honours the existing bottle design while giving each product an individual identity.
Our illustrations brought to life for social by Big Egg Films.
Designed with the essence of Hoffman & Rathbone in mind, the new line of magnum packaging is refined and luxurious. Print finishes highlight and enhance the bespoke illustration, delivering an exceptional gift-opening experience.
Animation – Big Egg Films
Marketing – Olive Social
Photography – Jo Hunt
Print – Liquorice Press
