Establishing their vineyard in Sussex presented Hoffmann & Rathbone the opportunity to take stock and evaluate their brand, communication and e‑commerce experience.

The brand discovery started with a half-day workshop held on the vineyard. Here, our understanding of the team’s approach to winemaking allowed us to define what H&R valued the most and how they wanted to be remembered by their audiences.

The workshop was a fantastic opportunity for us to take stock — removing ourselves from the business, for just a moment, to see H&R as our customers do.

Ulrich Hoffmann

Chief Winemaker, Owner – Hoffmann & Rathbone

With a new brand strategy in place, we began evolving all of H&R’s communication; website, photography, packaging and social.

Art direction on new photography resulted in a wealth of polished product shots to use across the website and social campaigns with the added bonus of partnering with great local businesses.

Range of Hoffmann & Rathbone wines photographed on a rustic table.
A glass of Hoffmann & Rathbone wine being poured at Etch restaurant, Hove.

Product photography at etch. by Jo Hunt.

Product photography showing the Hoffmann & Rathbone wine bottle labels.

The bespoke e‑commerce website is elegant yet joyful and allows for a richer experience for Hoffmann & Rathbone customers.

Chris Porter

Lead Developer

Animation for the Hoffmann & Rathbone e-commerce website.
Product pages of the Hoffmann & Rathbone e-commerce website on mobile.

Design touches include a sophisticated colour palette and bespoke illustration that honours the existing bottle design while giving each product an individual identity.

Detail of illustration created for Hoffmann & Rathbone wines.

Our illustrations brought to life for social by Big Egg Films.

Designed with the essence of Hoffman & Rathbone in mind, the new line of magnum packaging is refined and luxurious. Print finishes highlight and enhance the bespoke illustration, delivering an exceptional gift-opening experience.

Detail of the spot varnish and blind emboss used on the Hoffmann & Rathbone wine packaging.
Tissue paper and inserts included in the Hoffmann & Rathbone packaging design.
Packaging design for Hoffmann & Rathbone wines.
Product photography for Hoffmann & Rathbone wines.
Printed folded insert for Hoffmann & Rathbone wines packaging.
  • Brand strategy
  • Discovery workshops
  • Understanding & analysis
  • Illustration
  • Website design
  • Website development
  • Campaigns & marketing
  • Content & management
  • Motion & photography

Animation – Big Egg Films

Marketing – Olive Social

Photography – Jo Hunt

Print – Liquorice Press