Following the award-winning success of their flagship care home in Chelsea, Loveday invested in four new properties. Enabling them to offer their unique blend of tailored, compassionate care and world-class hospitality to more families across London.

Having worked with them from the beginning of their journey in pioneering a new approach to dementia and senior care, Loveday approached us to implement their new brand identity.

Working closely with their management team, carers and experts, we steadily refined the visual identity into something distinguished and wholly integrated with the brand strategy.

No aspect of the brand was left unconsidered, spanning a vast range of printed and digital outputs, from property hoardings to the resident application forms; website to newsletters.

Our in-house platform Brandbox plays a crucial role in giving the Loveday team control of brand consistency. Approved assets are easily shared and used both internally and by external partners.

Articulating Loveday’s blend of compassionate care and world class hospitality, demands paying close attention to balancing clarity and elegance. Leveraging the brand with exceptional print finishes and tailored digital design.