Following the award-winning success of their flagship care home in Chelsea, Loveday invested in four new properties. Enabling them to offer their blend of tailored, compassionate care and world-class hospitality to more families across London.

Having worked with them from the beginning of their journey in pioneering a new approach to dementia and senior care, Loveday approached us to implement their new brand identity.

Working closely with their management team, carers and experts, we steadily refined the visual identity into something distinguished and wholly integrated with the brand strategy.

No aspect of the brand was left unconsidered, spanning a vast range of outputs from the property hoardings to the resident application forms.

Our in-house platform Brandbox plays a crucial role in giving the Loveday team control of brand consistency. Approved assets are easily shared and used both internally and by external partners.

The Loveday team ensure every day is exceptional for their residents. Part of our role was helping Loveday to make this difficult transition for families as comfortable as possible with reassuringly well branded communications.

Expertise
  • Understanding & analysis
  • Brand identity
  • Environment & event branding
  • Logo design
  • Stationary
  • Website design
  • Campaigns & marketing
  • Content & management
  • Motion & photography
Collaborators

Branding – Brave New World

Brand Strategy – Lido

Photography and Videography – Big Egg Films

PR – Alina Wallace

Web Development – Brookfield