A brand workshop helped the founders voice the values they’d been collectively following for years without acknowledgement. The new identity alludes to these values — close relationships with clients, honest data and a progressive approach — important to Just Economics and increasingly rare in their academic landscape.
It’s tempting to hide behind your work when the clients themselves are achieving important impact. Having previously struggled with articulating how to differentiate themselves, the new identity has helped Eilís and the team speak with confidence about the strength of their talent and value they bring.
We continue to support Just Economics with design that gives further impact to their analysis
This branding project comprises brand guidelines, logo, print collateral, website, infographics and report design.
For the website, a bespoke, easy to use CMS allows the Just Economics team to present their work in an engaging way — moving away from lengthy documents that weren’t optimised for an online experience.
I wanted to say what a pleasure it has been to work with you all and how pleased I am with our new website and identity. It was an especially good experience for me.
Eilís Lawlor
Director – Just Economics
Pages from salmon farming practices report ’Dead Loss’.
Related work and insights
